5 Reasons Why You Should Consider Building an App
With the advent of better smartphones, every business is rushing to create an app for their customers. However, experts believe it is important to ask yourself the question – do I really need an app for my business? If you can’t find an appropriate answer, here are some things to consider.
Competitive advantage & Brand image
Smartphones have become hugely popular and have successfully replaced laptops in many situations. As people get used to accessing everything on the go, it has become important for you too to have a presence in the smartphone world. This can only be made possible with a well thought out and developed mobile phone app. Today, users expect every major brand to have an app that can be used as per the users’ convenience. Investing in an app gives you a competitive edge and also improves your brand image.
Better Connect with your mobile users
Research data shows more than half of the adults in Australia own smartphones. Almost 76% of them also have apps on their phones. So if you want to connect with the decision makers and the potential buyers, you have to appeal to the demographic. For this, you need to have an app that they can use when they want. Building a mobile app offers you a much better, constant and stronger connect with your mobile users.
Improve User Functionalities
The right kind of app, with the right functionalities can greatly enhance user experience. So if great user experience is your prime motive, it may be a good idea to invest in an app. Some people argue that a mobile website may offer great user functionality too. However, websites may not always work the best with all screen sizes, whereas apps are designed specifically to run optimally on the device it is meant for.
Create New Functionalities that were not available before
If you compare websites and apps, you may find a lot of differences. Some apps utilize motion sensing and other smartphone technologies to create new and interesting functionalities. A restaurant locater app, for instance, can have a shuffle functionality using motion detection. So when you want the app to suggest a restaurant, you just launch the app and shake your phone. These enhanced functionalities make apps more fun, and more useful.
Improve leads and sales
The cost of creating a mobile phone app is not very large, but the rate of return on investment is impressive. So with a very small investment, and by using the app strategically, you can generate a lot of leads. This in turn helps you increase your business and improve sales. iPhone and android apps usually do very well. They have a reach of 23.04% and can successfully generate leads and improve sales. The continued mobile and smartphone explosion indicates that having an app can be really beneficial in the long term, especially for improving sales.
In the current market, it is important to stay ahead of the competition. One of the ways to do so is by creating a useful app for your business.
Richard is an experienced web developer and a regular blog contributor. Richard works for a Magento partner, where he manages a team of web developers. Over the last 4 years, Richard has published numerous articles on prominent blogs.
